I then looked at ID for my forth blog entry and reviewed the article 'Is the internet the new streets?' by Dean Kissick. I grouped this under the 'visual communication' topic heading as the article focused on how photography/fashion has grown drastically over the internet... in turn resulting in a massive shift in them industries due to sites such as Tumblr. The article didn't focus solely on one contributor therefore I decided to pick one from the numerous names mentioned and do some of my own research into how they might have contributed to contemporary art through the use of the internet. Proenza Schouler, a leading womanswear brand based in New York, are described as being the "masters of digital marketing". This is because they were seen to highly maximise their opportunities through their use of YouTube video commissions. In their spring/summer 2013 collection there were numerous brightly coloured photo-prints which they believed represented the internet itself. As there were no photos present in this article I decided to look up this specific collection (photos below)
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(Photos taken from http://www.proenzaschouler.com/collections/spring-summer-2013/ [28/09/13])
Along with the vast array of colours present in this specific collection there are numerous different patterns used which allows consumers to create their own look. Whilst the top photo illustrates very geometric ordered patterns and shapes used, the bottom has a more fluid look to it and has more of a natural feel to it. As many of the clothing in the spring series do all reflect individuality provides a good Zeitgeist for what it is trying to portray (the clothing produced is so diverse that it successfully reflects how diverse the internet is in itself and how diverse its consumers are). The internet is such a big part in 21st century culture, especially for the youth of today. It allows individuals to express themselves through 'selfies', provides fashion industries the power to promote their artwork/clothing on numerous websites and helps fuel photography based art as photographs are plastered on pretty much every webpage out there. In my eyes the internet has had a positive impact on contemporary art - "It's changed the way we dress, the way we look at ourselves and what we aspire to be". The internet is an ever-changing network which reflects our every changing society.
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